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Our story

Vritti – A Mother’s Secret, A Daughter’s Vision

The story behind Vritti

Vritti founders Tejal and Pramila Badgujar

A passion passed down

My mother always believed in the goodness of nature.

She loved making organic skincare with natural ingredients, creating handmade solutions with care. What began as her personal passion soon changed my life.

As a CIDESCO makeup artist, I have always been closely connected to skincare and beauty. I regularly used my mother’s products and began to notice a visible difference in my skin. People around me noticed too, asking about my routine and the secret behind my clear, healthy skin.

That’s when an idea was born: something so natural, effective, and lovingly handmade shouldn’t remain limited to our home. Everyone deserves skincare that is gentle, nourishing, and inspired by nature.

  • A mother’s passion for natural skincare
  • A daughter’s personal experience and vision
  • Handmade with care since 2025

Made with care, just as it began

From our kitchen to your skincare routine.

With this thought, I decided to turn my mother’s passion into something bigger. That’s how Vritti was born in 2025.

Our journey began in a small kitchen, where every product was lovingly handmade. We still prepare our products in small batches rather than mass-producing them, giving us time to attend to every detail and offer fresh, thoughtfully crafted skincare.

Our vision is simple: to bring the goodness of nature into everyone’s skincare routine through handmade organic soaps and beauty products—an alternative to conventional chemical-based skincare.

What started as a small, family-inspired initiative is growing with the love and support of our customers. Their encouragement motivates us to create more, keep innovating, and reach more people.

The people behind the purpose

A mother’s secret. A daughter’s vision.

Meet the mother-daughter team whose shared love for nature brought Vritti to life.

Tejal Badgujar, founder of Vritti

Founder

Tejal Badgujar

A CIDESCO makeup artist whose personal skincare journey inspired her to share her mother’s natural creations with the world.

Pramila Badgujar, co-founder of Vritti

Co-founder

Pramila Badgujar

The heart behind Vritti’s beginnings, whose love of nature and passion for handmade skincare started it all.

What Vritti means to us

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Inspired by nature

We believe skincare can be gentle, nourishing, and rooted in the goodness of nature.

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Thoughtfully handmade

Small-batch making carries forward the love and care with which this journey began.

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A family story

Vritti is a blend of a mother’s knowledge, a daughter’s passion, and nature’s goodness.

For us, Vritti is more than a skincare brand. It’s a beautiful blend of a mother’s knowledge, a daughter’s passion, and nature’s goodness.

Because beauty doesn’t need to be complicated. Sometimes, all it needs is a little touch of nature!
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